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ADI Joins Forces with Dealership for Life

SCOTTSDALE, Ariz.—May 5, 2006—The Automotive Dealership Institute has agreed to join forces with Dealership for Life (DFL), a nationwide dealership customer loyalty and retention program, according to an ADI announcement.

As a result of the agreement, Dealership for Life representatives will now include all or portions of ADI’s Automotive Finance Management and Service Advisor training courses to its dealership partners. ADI provides automotive educational services. Also as part of the agreement, ADI and Dealership for Life will provide reciprocal links to their Web sites.

“ADI’s courses complement Dealership for Life’s customer reward and retention program,” said Dealership for Life chief executive Jeff Buchanan. “Dealership for Life was created to provide a comprehensive, turnkey approach to the ultimate customer loyalty program for automotive dealerships. Training is an essential aspect of that philosophy, because it benefits both the dealership and the consumer.”

www.dealershipforlife.com

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