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STRATEGY > BUSINESS ALIGNMENT
TECHNOLOGY > TRAINING
Internet-Based Professional CRM Certification Series Unveiled
BALTIMORE—May 23, 2006—BPT Partners and RWD Technologies have combined forces to develop an Internet-based CRM certified training series based on the book CRM at the Speed of Light, by Paul Greenberg, and the global seminar series of the same name.
According to a recent announcement, the five-course “Certification in Applied CRM” program provides the theory and methodology to enable individuals and organizations to design, develop, deploy, and fine-tune customer relationship management business strategies. The program is reportedly endorsed by Rutgers University Center for CRM Research, CRMGuru.com, the National CRM Association, and Greater China CRM.
The first series of courses leads to certification in Applied CRM Strategy. These courses are intended to enable students to create customer-driven strategies that improve long-term customer equity and shareholder value; identify, acquire, serve, and grow profitable customers; deploy best practices for evaluating and implementing CRM processes and technology; design a customer experience that delivers the maximum value for value received; and create organizational strategies and action plans that enable CRM success, according to the announcement.
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